About TRE

We are passionate shopaholics who love sophisticated retail experiences as well as in depth design understanding. The Retail Engine is enthusiastic about providing emerging markets new creative twists and competitive solutions.

All assignments are carefully studied through detail oriented project management in close coordination with YOU.

Driven by a holistic buying experience and strong work ethic, we ensure a vanguard, top-notch, costumer service that leads into brand loyalty and awareness. Enhancing store assets and surpassing consumer expectations is the heartbeat of our work.


Building a world-class brand doesn’t happen by chance. It’s a purposeful endeavor that is rooted in the fusion of disciplined, strategic thinking and unencumbered creativity. The result is a brand strategy, story and experience that’s elegantly simple, unexpectedly fresh, and an asset that drives your business ahead.


Progress is essential to branding. Brands initially succeed because they are good at what they do, but great brands endure because they are able to adapt and have leaders who can see the big picture. We become part of this process in guiding our clients with their existing brands.


There really is no one definition of design strategy, but the goal is to merge business and creative objectives in a meaningful way that moves design beyond just an aesthetic exercise. When we integrate design processes and design thinking into the larger business goals of our companies or clients, we elevate the concept of design to a strategic tool that businesses can leverage.


A franchise’s brand should be adaptive and relevant, not just consistent. A rebrand is useless if it isn’t aligned with a franchise’s core values, beliefs, and standards. We create brand identities that are successful because they are relevant even when adapting to new markets. That’s the importance behind an impactful visual message – when the winds change, your brand’s core values will stand strong if they are represented in a clear but adaptive identity.


Like Customer Experience, Service Design is a holistic approach to improve existing and to innovate new service experiences. This multidisciplinary approach combines customer experience, operational model design and design thinking methodologies and tools. Is considers the end to end service journey across all channels and touch points not only from a customer, but also from organizational perspective.


If you have a product that is being sold in the marketplace, you need packaging design. Whether your packaging is a label attached to your product, a box to put it in, or a bottle to contain it, your packaging is what separates your product from all of the others on the shelf. Consumers are inundated with packaging in every environment, and your ability to differentiate your product from others on shelf is crucial. At the same time, remaining true to your brand attributes will both elevate your brand perception and increase sales over the long term.


The Retail Engine

Our Team

We believe in a diverse range of personel to bring creative skills, thoughts and ideas to the table.

Bryan Troche / Founder President – Brand Architect View Details

Jessica Zepeda, Main Creative Strategic View Details

Manuel Gonzalez / Creative Assistant View Details

Marbelle Librado / Account Director View Details

Oscar Santana, Customer Service Provider View Details

Bryan Troche / Founder President – Brand Architect

Bryan is a graphic designer with more than 10 years of experience in the Advertising industry. His passion for innovation provided him with the growth and knowledge to build The Retail Engine. He’s the fuel that pumps the agency and the mind that runs it.

Driven by design, Bryan assures that his biggest strength is his enthusiasm towards life. The Retail Engine provides the perfect platform for a creative environment where you can see him wearing different hats, while constantly mastering his design process.

“I say what I think, and that’s my strength. My weakness is being honest about my strength. If I don’t like it, I don’t want it!”

Likes: Foodie by conviction, he lives and works to eat & travel. Bryan also enjoys design, architecture, and music.

Dislikes: He finds failure in conformism, excuses, and politics.

Favorite Quote: “It’s easy to trash talk, try mastering creation.”

Jessica Zepeda, Main Creative Strategic

Fascinated by colors, Jess finds in each project an opportunity to stamp her style. She playfully approaches color contrasting in order to engage her target audience in a unique imaginative experience.

Her methodology lays in meaningful strategies. Her avid reading and music listening define her approach to inspiration and her passion for design. Jess particularly appreciates challenging objectives, and confronts them with breakthrough ideas and out of the box brainstorming sessions.

“I like to think that there is always room to strive for a better world, a place where big ideas flourish alongside the artistic expression in all of its dimensions.”

Likes: Jess enjoys her time listening music, reading, chitchatting with her husband as well as contemplating nature.

Dislike: “I don’t like cooking.”

Favorite Quote. “Trust in dreams, for in them is hidden the gate to eternity.” — Khalil Gibran –

Manuel Gonzalez / Creative Assistant

Meet Mad, a graffiti artist fervent for graphic design. He is a natural born artist who has enlightened with his signature style streets, ads, and minds.

His approach towards life reflects his professional attitude. Mad’s motto: “Take the most, give the most!” evidences his work mode. For him every project is an opportunity to try new hacks in his computer, and charm visuals with his magic.

He’s a focused and determined artist that calls his space a nest of creation. Appreciative for the impact graffiti has had in his professional life, Mad is infectiously enthusiastic about delivering excellence in each of his projects.

Likes: He enjoys graffiti, designing, watching TV sitcoms, and exploring new experiences.

Dislikes: He dislikes brawls.

Favorite Quote: “Relax!”

Marbelle Librado / Account Director

Belle is a fitness lover who’s attracted by the culinary arts.

Her professional and personal life merges rather frequently. She is very expressive, and will always delight you with a recent story or with her straightforward opinion.

Belle loves to talk, she claims: “Conversing is a quality, but also a skill. It is a talent that has opened many doors, and has helped me share and explore extraordinary journeys.”

When meeting her you’ll instantly perceive her hyperactive, impatient, and full of energy vivacity. Her appetite for life leads her professional sharpness by selling great ideas with intensity. Her 10 years of fruitful experience in merchandising, sales, and in the Retail industry has built her a powerful character that finds discomfort in routines, and strength in resolving life’s spontaneous gifts.

Likes: Belle enjoys cooking. You can always see her motivated and ruthlessly pushing for the best.

Dislikes: She hates mice, Sarcasm and the Conformity.

Favorite Quote: “Fly and Conquer.”

Oscar Santana, Customer Service Provider

Oscky is an experienced salesman with an eye for insights. His background in sales goes back to his elementary school years. Quickly he became thrilled by the business world, and followed a career in the Retail industry.

“The Retail industry offered me a new sales perspective, where I understood the details that occur “behind the counter”, as well as the intricacies of running a business.”

He admits that his accounting preparation has been a pillar in shaping his professional development. Moreover, Oscky acknowledges that being organized is essential to his modus operandi.

Like: Oscky is all about knowing what’s buzzing and what’s trending.

Dislike: He refuses to be around negative people.

Favorite Quote: “Getting what you want is success. Enjoying what you have is happiness.”

Some Fun Facts

Each completed project makes us even more hungry, hungry for more designs, more code and at least some more twinkies. As a result we deliver a better web experience.








 Winning Awards


We believe our work speaks for itself. Browse our most recent projects below.

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The Retail Engine

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